Development of Telemedicine in Russia: A Consumer View

Introduction: One of the most significant trends in the global and Russian healthcare system is its digitalization. The COVID-19 pandemic has only given more importance and accelerated this process. The worldwide demand for telemedicine services has grown considerably. Yet, among Russian citizens e-health is not very popular. Besides, the use of telehealth gives rise to controversial issues as to the boundaries of its application.

Objective: To analyze the attitude of various socio-demographic groups of Russian people to telemedicine and perspectives on its use.

Methods: The article is based on the results of a sociological study aimed to establish the attitude of citizens to telemedicine. In order to obtain empirical information, an all-Russian sociological survey of the population representing various socio-demographic groups was carried out in April 2021. The survey method was a formalized personal interview at the place of residence of the respondents.

Results: The study showed that few respondents had ever made use of telemedicine opportunities so far. At the same time, the low level of e-health use was accompanied by a very restrained attitude of the respondents to practicing it in the future.

Conclusion: According to the data obtained, having a higher level of education allows citizens to integrate much more easily into innovative projects, including those in the digital space. Personal experience of using digital (e-health) technologies determines a more loyal attitude and greater interest of consumers to its potential use. The attractiveness of telemedicine opportunities is mostly attributed to complicated formal administrative procedures of obtaining medical certificates, referrals, and sick leaves offline. However, Russians are still wary of the possibilities of having the first consultation or monitoring their well-being and condition during the online treatment process. The majority of the respondents did not accept the diagnosis and the choice of treatment by means of telecommunications.

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